Market and audience
Sharper ICP, segmentation, intent, channel priorities and demand-quality decisions.
Revenue marketing systems
Build the revenue marketing system your business grows from.
I help B2B SaaS and growth-stage tech companies connect demand generation, website, CRM, automation and reporting into one system, built for pipeline you can actually predict.
Why connected, not isolated
One strand of kelp doesn't grow a forest.
Kelp doesn't grow alone. It grows in dense stands, connected floor to surface, and together they build a forest, an environment everything around it depends on. Pull one strand out and it's still kelp. It isn't building anything.
Most revenue marketing works the same way. Demand generation, website, CRM, automation and reporting each get planned and run as their own thing, correct on their own terms, disconnected from what's around them. Individually, none of them create an environment for growth.
I don't treat marketing as an isolated function or an afterthought. I connect the parts so together they create the conditions growth actually needs.
Connected revenue system
Revenue improves when the system is connected.
Growth rarely breaks because of one channel. It breaks between channels, systems, teams and decisions. I connect demand generation, digital experience, CRM, automation, sales handover and measurement so improvements compound instead of staying isolated.
Campaigns and content
Campaign structure and content mapped to buyer needs, revenue moments and follow-up paths.
Website and conversion
Pages, offers, forms and journeys shaped around meaningful commercial action.
CRM and automation
Lifecycle stages, routing, scoring, nurture, enrichment and sales handover connected to the source of demand.
Sales handover
Repeatable workflows that help sales respond with the right context at the right moment.
Reporting and revenue
Attribution, dashboards and operating routines that feed decisions back into the system.
How it works
A practical path from disconnected activity to repeatable growth.
1
Diagnose the current system
Review your audience, acquisition channels, website, conversion paths, CRM, automation, reporting and sales handover.
2
Find the revenue leaks
Identify where demand quality, conversion, data, attribution, process or follow-up is limiting pipeline.
3
Build and connect
Improve the highest-priority parts of the system and connect the workflows, platforms and teams around them.
4
Measure and improve
Build reporting and operating routines that help the team repeat what works and fix what does not.
Platforms and tools
Platforms and tools I work with
Selected hands-on experience across modern revenue marketing, CRM, automation, analytics, acquisition and web platforms.
Tools used hands-on, not client logos or sponsorships.
HubSpot CRM and automation
Salesforce CRM and automation
Marketo CRM and automation
6sense Intent and data
Clay Intent and data
Zapier Workflows
GA4 Analytics and reporting
Looker Studio Analytics and reporting
Google Ads Acquisition
Founder and operator experience
Built by a revenue marketing operator, not an agency
I'm Davide Sanseverino. Fifteen years in B2B SaaS and enterprise technology, most of it as the person accountable for pipeline, not just campaigns.
I've built demand generation, digital strategy, website conversion, CRM, automation, content, paid acquisition, segmentation, repositioning and reporting for companies from £1M to £60M+ in ARR, including a repositioning through a £34M Series B.
Kelp is the practical version of that experience: strategic diagnosis and hands-on implementation, not another deck.
Pipeline contribution
ARR growth stages
Series B repositioning
Market expansion
Selected career experience
Growth-stage and global technology companies
Logos represent selected previous career experience and do not imply endorsement or a current commercial relationship.
Contact
Tell me where growth is leaking.
Share what you're trying to improve. I'll review the context and reply with a practical next step.