Find why pipeline isn't growing
I find where pipeline stops, and the real cause, before anything gets built. If it isn't marketing, I'll say so.
For B2B tech companies
Clarity on why pipeline stalls. And how to fix it.
Kelp shows you what's working, what's slowing pipeline down and where to focus, then builds what's missing.
What I do
Pipeline that doesn't depend on heroes.
Most teams fix what looks broken: a new site, more content, another tool. I find the stage where pipeline stops first, then fix what's actually causing it.
Build what's missing
Positioning, demand, CRM and reporting, built rather than recommended. Agents take the repeatable work, so it runs on far fewer resources than a full team.
Make it repeatable
OKRs, reporting and learning loops that show what's working, so pipeline keeps coming without relying on a few people. Plus a clear view of which role to hire first.
Where I usually start
Sound familiar?
These are the four situations I see most. If one fits, that's where the free review starts.
Book a free growth review →- 01
When the product's strong but the story isn't
I sharpen positioning so buyers get why it matters now, and put the proof where they'll see it.
- 02
When new business runs through a few people
I build the engine that brings in qualified buyers without relying on them: channels, follow-up and a CRM sales actually uses.
- 03
When nobody can tell what's working
I set up the tracking and reporting that show where deals come from, so spend goes to what works.
- 04
When there's a team but the numbers don't connect
I join up CRM, attribution and reporting so marketing can show what it adds to pipeline, and fix where demand leaks before sales.
How it works
From a free call to a plan that runs.
1
Free growth review
A 30-minute call to understand the situation and where to start.
2
Diagnose
Find where pipeline stops and why, from the data, the team and customers.
3
Plan
Priorities ranked by likely commercial impact, each with an owner.
4
Build and hand over
Build what's missing, with the team or with me, then hand over to the right hire.
Playbooks
Will we hit the number, and if not, what do we do about it?
Each playbook shows one part of the engine built and running: the problem it solves, how it's set up and the decisions it supports.
Playbook
Revenue Command Centre
Will we hit the number, and if not, what do we do about it? A weekly view that shows the plan drifting early and which lever broke.
Read the playbook →Playbook
Content Engine
Search content that follows your strategy and actually gets done. Agents run the legwork, and you keep the judgement.
Read the playbook →Interactive
Interactive revenue dashboard
The Command Centre on anonymised real data. Four views, from the forecast gap to where rep time goes.
Open the demo →Why Kelp
One strand of kelp doesn't grow a forest.
Kelp grows in dense stands, connected floor to surface, and together builds a forest everything around it depends on. Pull one strand out and it's still kelp, but it isn't building anything.
Marketing works the same way. Strategy, channels, data, AI and reporting often run as separate things. Connected, they create the conditions for growth.
That's the experience of 15 years leading B2B marketing teams, across strategy, demand, tech and data. Now with AI agents, in a loop that keeps learning, so the engine keeps working after I hand it over.
The missing parts get built, not just recommended.
Davide SanseverinoFounder, Kelp
Results
Avg pipeline contribution
Avg net new sales sourced
Series B funding post repositioning
Experience across EMEA, US and APAC
Previously at
Growth-stage and global technology companies
Contact
Let's find what's holding growth back.
Tell me the challenge you're facing. I'll reply with where I'd start.